In addition to celebrating spring and harvest, the festival also commemorates Goddess Parvati. Lord Shiva is symbolized by Win, and Lord Shiva and Parvati together represent Gangaur. Goddess Gauri earned Lord Shiva's love and affection through her deep devotion and meditation, as per legend. During Gangaur Gauri blessed her friends with marital bliss by visiting her paternal home. There are a large number of tourists attracted to the Gangaur festival because it is altogether a very colorful event. People in most regions begin performing the rituals a day after Holi, so it lasts for 18 days in most regions.
The Gangaur festival has been one of Rajasthan's biggest colourful & noteworthy celebrations. The festival is observed across the entire state. Goddess Parvati is worshipped by married women for the long life and good health of their husbands, whereas unmarried women seek out the goddess for a good husband. It is however Udaipur, Jaisalmer, Jodhpur, Nathdwara, and Bikaner which are famous for their festivities. During the next two days after this festival is held in Udaipur, there is the Mewar Festival. Most people attend this festival to wear their finest jewelry and clothes and to pray to Goddess Parvati to get a loving husband or for their husbands' wellbeing.